1. Introduction (by Hammad, Manar); 2. Basil soup or the construction of an object of value (by Greimas, Algirdas Julien); 3. Linguistic meaning and re-interpretation (by Quere, Henri); 4. The function of admiration in the esthetic of the XVIIth century. The "Roman Charity scene" in Poussin's La Manne (by Thurlemann, Felix); 5. The semiotics of the plastic arts and the language of advertising (by Floch, Jean-Marie); 6. Public opinion and its spokesmen (by Landowski, Eric); 7. On demonstration (by Bastide, Francoise); 8. Toward a semantics of folk-tradition (by Courtes, Joseph); 9. Knowing, believing and communicatingin parables (by Delorme, Jean); 10. A semiotic approach to psychomotor therapy (by Darrault, Ivan); 11. Enuncation: Truth or literary convention? (by Calame, Claude)