This work is an examination of borderless markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning, and business decisions. Understanding nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. Language is often one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 130,000 statistics are provided for over 460 language groups covering a number of social, economic, and business variables. A significant review of literature is also included.
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This work is an examination of borderless markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning, and business decisions. Language is often one critical factor that affects economic development, demographic behavior, and general business policies around the world.
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Preface Linguistic Cultures An Introduction Quantifying Linguistic Cultures: The Methodology Appendix A: Linguistic Groups Across Countries Appendix B: List of Countries Appendix C: References: Languages of the World Appendix D: References: International Statistics Comparing Linguistic Cultures Problems with Cross-Cultural Studies Physioeconomics A Physioeconomic Framework Economics Across Linguistic Cultures Demography & Sociology Across Linguistic Cultures Cultural Resources Across Linguistic Cultures Mineral Resources Across Linguistic Cultures Land Resources Across Linguistic Cultures Marine Resources Across Linguistic Cultures Climatic Resources Across Linguistic Cultures Select Bibliography Index of Countries Index of Linguistic Groups Index of Subjects
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Quantitative comparisons to be used on a global basis, focusing on over 460 language groups and the impact linguistic groups have upon such factors as economic development, demographic behavior, and general business policies. Some 130,000 statistics are provided.
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Produktdetaljer

ISBN
9780313297694
Publisert
1997-02-28
Utgiver
Vendor
Greenwood Press
Vekt
851 gr
Høyde
235 mm
Bredde
156 mm
Aldersnivå
UU, UP, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
448

Forfatter

Om bidragsyterne

PHILIP PARKER is an Associate Professor at the European Institute of Business Administration (INSEAD) in Fontainebleau, France, where he teaches graduate courses in multivariate statistics, strategic marketing, and international marketing. He is the author of Climatic Effects on Individual, Social, and Economic Behavior (Greenwood, 1995).