<p>"A timely study of the creation and dissemination of the characterological figure of the ‘Geordie’ in the 21st century. It interweaves clear exposition of theories of enregisterment and indexicality with well-chosen extracts of high performance of Geordieness to present an engaging account. An important contribution to third-wave sociolinguistics, it will inspire research into performances of other regional identities."</p><p>Joan C. Beal, <em>University of Sheffield</em>, UK.</p><p>"This volume offers a novel and fascinating perspective on the language and culture of Northeast England. Di Martino shows in meticulous detail how icons such as Cheryl Cole and Sting use stylistic variation in media contexts. Essential reading for anyone wishing to stay abreast of the latest developments in sociolinguistics."</p><p>Michael Pearce, <em>University of Sunderland</em>, UK.</p>