Through what he terms "bibliographical sociology", Suman Gupta explores the presence of English-language publications in the contemporary Indian context – their productions, circulations and readerships – to understand current social trends.

Acknowledgements 1. Keywords and Preliminaries 2. Indian Commercial Fiction in English 3. Indian Vernacular Pulp Fiction in English Translation 4. On the Indian Readers of Hitler's Mein Kampf 5. Framing Group Discussion Guidebooks 6. Low-End Group Discussion Guidebooks and Kunjis 7. Approaching Public Sector 'Value Education' Publications 8. Mapping Public Sector 'Value Education' Publications 9. Rules of Bibliographical Sociology's Method Bibliography

“Gupta displays an easy familiarity with an admirable range of both, the academic and the non-academic—as well as cultured and uncultured—literatures and discourses, and not only applies them to a range of topics and issues that are unexpected (to say the least), but with remarkably accurate, insightful and incisive results. The analyses are subtle, sophisticated and frighteningly persuasive in their implications for the sheer reach and impact of such uncultured books, and the political and ideological effects they are likely to have.” (P K Vijayan, Economic Political Weekly, Vol. 51 (36), September 3, 2016)