In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.
Les mer
1. Introduction; 2. Book clubs: definition and basic structure; 3. Books for the masses: book clubs in the twentieth century; 4. Chances and challenges for book clubs today; 5. Conclusions and outlook.
Les mer
An introduction to book clubs as a distribution channel and cultural phenomenon. Book clubs and book commerce are linked inextricably.

Produktdetaljer

ISBN
9781108708814
Publisert
2020-02-13
Utgiver
Vendor
Cambridge University Press
Vekt
100 gr
Høyde
179 mm
Bredde
126 mm
Dybde
6 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
75