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Storytelling in Luxury Fashion Brands, Visual Cultures, and Technologies

Sikarskie, Amanda
Heftet / 2022 / Engelsk

Produktdetaljer

ISBN
9780367638054
Publisert
2022-05-30
Utgiver
Vendor
Routledge
Vekt
358 gr
Høyde
246 mm
Bredde
174 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
210

Redaktør
Sikarskie, Amanda

Om bidragsyterne

Amanda Sikarskie is Lecturer in the Department of Art and Art History at the University of Michigan–Flint and in the Comprehensive Studies Program at the University of Michigan–Ann Arbor.

Storytelling in Luxury Fashion Brands, Visual Cultures, and Technologies

Sikarskie, Amanda
Heftet / 2022 / Engelsk
Sikarskie, Amanda
Heftet / 2022 / Engelsk
Nettpris:
612,-
Levering 7-20 dager
Sjekk lagerstatus i butikk
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
Les mer
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.
Introductions Amanda SikarskiePart One: Brands 1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential EventsMadeleine Luckel2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National IdentityAlice Dallabona and Stefano Giani3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first CenturyAmanda SikarskiePart Two: Visual Cultures 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on InstagramRimi Nandy5. 'Terrain of every hue:’ Locating the Luxury Knitwear Trade in Scotland’s LandscapesMarina Moskowitz6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in FashionZaliha İnci Karabacak and Ayşe Aslı Sezgin7. The Color Red, Louboutin, and the Social Collective in FranceAlexandra Thelin8. Japan’s Lolita Fashion Culture and Digital Heritage StorytellingCringuta – Irina PeleaPart Three: Spaces and Technologies9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury BrandPeng Liu and Lan Lan10. New Old Stories: The Temporal Salience of Fortnum & Mason’s Digital StorytellingFederica Carlotto and Andrea Tanner
Les mer

Relaterte produkter

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
Les mer
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.
Introductions Amanda SikarskiePart One: Brands 1. Picture Perfect: Hermès, Its Silk Scarves, and Twenty-First Century Experiential EventsMadeleine Luckel2. The Good, the Bad and the Ugly: Dolce & Gabbana and Narratives of Heritage and National IdentityAlice Dallabona and Stefano Giani3. Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-first CenturyAmanda SikarskiePart Two: Visual Cultures 4. The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on InstagramRimi Nandy5. 'Terrain of every hue:’ Locating the Luxury Knitwear Trade in Scotland’s LandscapesMarina Moskowitz6. Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in FashionZaliha İnci Karabacak and Ayşe Aslı Sezgin7. The Color Red, Louboutin, and the Social Collective in FranceAlexandra Thelin8. Japan’s Lolita Fashion Culture and Digital Heritage StorytellingCringuta – Irina PeleaPart Three: Spaces and Technologies9. Digital Storytelling in an Affective Space: A Case Study on Bodily Engagement with a Chinese Luxury BrandPeng Liu and Lan Lan10. New Old Stories: The Temporal Salience of Fortnum & Mason’s Digital StorytellingFederica Carlotto and Andrea Tanner
Les mer

Produktdetaljer

ISBN
9780367638054
Publisert
2022-05-30
Utgiver
Vendor
Routledge
Vekt
358 gr
Høyde
246 mm
Bredde
174 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
210

Redaktør
Sikarskie, Amanda

Om bidragsyterne

Amanda Sikarskie is Lecturer in the Department of Art and Art History at the University of Michigan–Flint and in the Comprehensive Studies Program at the University of Michigan–Ann Arbor.

Relaterte produkter