Daniel Delis Hill’s book will prove of significant interest to scholars of popular American dress, researchers in men’s fashion and to historians of the period. It represents a focused account with a strong basis in sound primary research and is engagingly and accessibly presented.
The Journal of Dress and Culture
Delis Hill's book will prove of significant interest to scholars of popular American dress, researchers in men's fashion, and to historians of the period. It represents a focused account with a strong basis in sound primary research and is engagingly and accessibly presented.
The Journal of Dress History
In 1966, motivation research pioneer Ernest Dichter surveyed the US menswear trade for the world’s largest fiber maker, the DuPont Company, and coined the term “peacock revolution” to describe the American male’s newfound concern for his appearance. A former seventies peacock, Daniel Delis Hill shines a fashion studies light on American culture to illuminate the trends that inspired men of his generation to dress in style. The result is an encyclopedic primer on the American postwar menswear market.
- Regina Lee Blaszczyk, Leadership Chair in the History of Business and Society, University of Leeds, UK,
An entertaining and informative study of the Peacock Revolution, which deftly handles an extraordinary amount of information.
- Andy Reilly, University of Hawai`i, USA, Editor of Critical Studies in Men's Fashion,