• Promotion on 3dtotal.com including homepage announcements, news articles, advertisements, free chapter, and interviews with popular artists • Social-media posting across 3dtotal platforms (Facebook 198K followers, Instagram 116K followers, Twitter 49K followers, Pinterest 8K followers) • Flickthroughs and other marketing videos posted on YouTube and Vimeo • Press releases for new books and promotion in regular newsletters to 3dtotal's 14k opted-in subscribers • Printed catalogues sent with every order from store.3dtotal.com • Advertising in 3dtotal’s hugely popular free downloadables • Marketing posts across Character Design References social-media platforms (Character Design References 913K Facebook followers, and Character Design Challenge 282K Facebook group members) • Promotion on other creative websites such as Creative Bloq (355K Facebook followers) and CG Cookie (69K Facebook followers) • Well-respected artists and contributors posting about the book on their social-media platforms • Reviews from relevant sites and publications such as ImagineFX magazine, Parka Blogs, and Renderosity • YouTube videos from art-book reviewers