Consuming Images Film Art and the American Television Commercial
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Gary D. Rhodes is Professor of Media, Oklahoma Baptist University. He is the author of Emerald Illusions: The Irish in Early American Cinema (2012), The Perils of Moviegoing in America (2012), and The Birth of the American Horror Film (2018). He is a founding editor of Horror Studies: An Interdisciplinary Journal. Rhodes is also the writer-director of the documentary films Lugosi: Hollywood's Dracula (1997) and Banned in Oklahoma (2004). Robert Singer, Professor of Liberal Studies, CUNY Graduate Center [ret]. He received a Ph.D. from New York University in Comparative Literature. His areas of expertise include literary and film interrelations, interdisciplinary research in film history and aesthetics, and comparative studies. He is the ReFocus: American and International Film series co-editor for Edinburgh University Press. He has written and directed several independent short films and co-produced the animated film, Ulalume (2022). Among his more recent publications are Consuming Images: Film Art and the Television Commercial (EUP, 2020), co-authored with Gary Rhodes, and “A View from the Boardwalk: The W.P.A. New York City Guide and Coney Island Hypertext,” in Rewriting America: New Essays on the Federal Writers’ Project, ed. Sara Rutkowski, (2022).It’s rare to find an introductory text on a truly emerging or ignored film studies topic. [...] Gary D. Rhodes and Robert Singer provide a detailed introduction to an unlikely and welcoming subject.
- Matthew Sorrento, Rutgers University, Film International 2021
Having spent 30 years making advertising film, I feel that Rhodes and Singer's new book, Consuming Images, has allowed me to understand how the making of advertising films crosses over and is connected to film making, I'm looking forward to their new book as I have begun to understand the intricacy and detail, via their understanding, of this thing I attempt to do.
- Leslie Dektor, filmmaker, author and award-winning television commercial director,
This fascinating book explores the rich relationship between the TV commercial and Hollywood, and makes a persuasive case for the television commercial as a valid art form in its own right.
- Matthew Rolston, artist, photographer, filmmaker and television commercial director,
Rhodes and Singer should be congratulated on this fascinating new volume. For some reason, advertising has been a blind spot in audiovisual scholarship and they make a convincing argument for its importance in relation to film, and vice versa. The book provides an absorbing insight into the relationship between TV advertising and Hollywood, in an extremely readable and engaging study that breaks new ground and underlines the crucial relationship of the artistic and the financial that can be lost from sight in discussions of cinema and television.
- Professor K.J. Donnelly, University of Southampton,