Full of good writing, good anecdotes, devastating quotes, deft arguments, and just the sort of mysterious anomalies one would expect from an artist writing about the enemies of his practice -- Dave Hickey Bookforum A hugely entertaining guide to our ongoing obsession with white' Time Out A provocative contribution to the discourse of color theory -- James Meyer Artforum This beautifully produced book is an intelligent and provocative essay on why Western culture hates and fears colour. The prose is cumulative and passionate in its effect and widely referential - from Barthes to Melville, Wim Wenders to Huysmans ... you cannot fail to be stimulated by his thoughts RA (Royal Academy Magazine) Switching from novels and movies to art and architecture, Batchelor clearly and cleverly traces the cultural implications of the 100 year-plus Colour War between Chromophobes like Le Corbusier, with their hosannas to whiteness, and Chromophiliacs like Warhol, the great artist of cosmetics. A succinct book of art theory which goes down smoothly i-D Magazine Batchelor has found an irresistible selection of anecdotes and quotes relating to the experience of color ... thoughtful and entertaining -- Tema Celeste a theoretical and cultural banquet ... The book's narrative quality goes beyond the telling of color theory's history and other approaches to color, coming to read like a psychological thriller: how the West crushed color - or at least thought it did so New Art Examiner, Chicago