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Founded in 1999 as a simple 3D resource website, 3dtotal.com has expanded from a website to share artwork and tutorials to include 3dtotal Publishing. We have launched a wide range of books, from traditional art techniques, such as sketching and clay sculpting, to digital art software, including Photoshop and Procreate. Our art books feature industry professionals from around the globe who share their artwork and experience in skillfully written tutorials and stories. 3dtotal Publishing has committed to donate 50% of its net profits to a number of the most effective, high-impact charities, covering causes such as protecting existing rainforests, humanitarian work, and supporting animal welfare. As part of this, for every book sold, we donate to reforesting charities in our aim to be a carbon-neutral publisher with carbon-neutral products. Therefore, our customers can buy from 3dtotal Publishing in the knowledge that they are working with us to balance the environmental damage caused by the publishing, shipping, and retail industries as well as supporting many other causes. All this is possible due to the incredible support from all of our customers, employees, and partners. Ben Eblen is an illustrator, designer, and software developer who creates hugely popular online courses in character design and many other aspects of art. He’s from Adelaide, Australia, where he also co-hosts a podcast called Make Now Think Later, discussing the journey of creating content, building audiences, and making a living from it. He has over 232K followers on Instagram.Each issue provides detailed tutorials on creating diverse characters, enabling you to explore the processes and decision making that go into creating amazing characters. Learn new ways to develop your own ideas, and discover from the artists what it is like to work for prolific animation studios such as Disney, Warner Bros., and DreamWorks.
Ben Eblen, a prolific designer and illustrator from Australia, has created the cover for issue 29. He’s created incredible tutorials for CDQ in the past and always proved popular, so we are thrilled to feature his art on the cover this time. Inside you’ll also find eye-opening articles, interviews, and tutorials on many aspects of character design, created by the world’s leading artists in the field. We have tutorials from Andy Na, who explores the use of colour in character design, and Sarah Lisa Hleb, who tackles our Characterize This challenge, plus an interview with CDQ and Instagram favourite Poopikat.
We use the 3dtotal.com website and name to promote all our art titles. This includes adverts, announcements, features, and a free chapter on our site. We also use our various social media platforms to publicise the book: Facebook (197K Likes), Instagram (117K followers), X (50K followers), and Pinterest (8K followers). In addition we post promotional videos for all our books on YouTube (11K subscribers). Book releases are also announced to our mailing list of 15.5K subscribers.
In terms of print marketing we send out promotional postcards and a catalogue with all physical orders in our online shop to promote book titles that are about to be released. We also send review copies to popular magazines, websites, and blogs such as ImagineFX and Parka Blogs, and work with sites such as Creative Bloq and CG Cookie to promote the usefulness of our books on their websites. In addition we advertise our titles on the popular Character Design References Facebook page (930K Likes). Artists involved in the book are always asked to promote the book to their audience – this means our titles are often mentioned on social-media platforms with as many as a million followers.