Look Again The Power of Noticing What was Always There
Produktdetaljer
Om bidragsyterne
Tali Sharot's groundbreaking work at the intersection of behavioural economics, psychology and neuroscience has been used by businesses to improve leadership skills, rethink messaging and refine strategy. Sharot is known for explaining deep ideas about human behaviour in an accessible way and highlighting how those insights can be implemented in a range of fields including finance, marketing, health and public policy. Her books, The Influential Mind: What the Brain Reveals About Our Power to Change Others and The Optimism Bias: A Tour of the Irrationally Positive Brain, have been widely praised.
New York Times bestselling author Cass R. Sunstein is Robert Walmsley University Professor at Harvard, as well as founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. He is the co-author of Nudge and Noise.
Produktdetaljer
Om bidragsyterne
Tali Sharot's groundbreaking work at the intersection of behavioural economics, psychology and neuroscience has been used by businesses to improve leadership skills, rethink messaging and refine strategy. Sharot is known for explaining deep ideas about human behaviour in an accessible way and highlighting how those insights can be implemented in a range of fields including finance, marketing, health and public policy. Her books, The Influential Mind: What the Brain Reveals About Our Power to Change Others and The Optimism Bias: A Tour of the Irrationally Positive Brain, have been widely praised.
New York Times bestselling author Cass R. Sunstein is Robert Walmsley University Professor at Harvard, as well as founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. He is the co-author of Nudge and Noise.