<p><i>"...Sterling and Kittross do an admirable job developing a cohesive and complete historical review of the industry....Its tight focus on the industry allows for a depth of information that is exceptional....an excellent textbook for an upper level class in a degree program focused on preparing students to work in the broadcasting industry or a graduate-level broadcasting history class....the book should be considered a required reference for any scholar interested in broadcasting."</i><br />—<b><i>Mass Communication and Society</i></b></p><p><i>"In their third edition of <b>Stay Tuned</b>, long the most helpful and comprehensive single-volume history of broadcasting available, Christopher Sterling and John Michael Kittross bring readers up to date on the major trends and developments since their last edition in 1990."</i><br />—<b><i>Communication Research Trends.</i></b></p><p><i>"<b>Stayed Tuned</b> is designed to be used as a text for a college or university course, but it is so thorough in its coverage and so well-organized that it can be used several other ways. The text can be used as a chronology (what happened and when) or as a history (what happened and why)....if you're looking for detailed, balanced introductions to virtually all other aspects of American broadcasting this will be a welcome find."</i><br />—<b><i>The Oldtimer's Bulletin</i></b></p><p><i>"The authors of this volume went to great lengths to structure their wealth of information into a topical and historical frame. This effort makes reading it a pleasure right from the outset...Both authors have condensed their insight into broadcasting history into this one volume and their passion in pursuing this task can be felt throughout."</i><br />—<b><i>The International Journal on Media Management</i></b></p><p><i>"...an excellent textbook for a history of broadcasting course, and could serve a variety of other courses as a main or supplemental text....much of the pleasure of reading this book lies in the view it affords of the establishment and evolution of a form of mass culture in the United States. Contemporary photographs, advertising, and programming excerpts provide insights into 20th-century American history as much as they provide insights into the history of broadcasting."</i><br />—<b><i>Antenna</i></b></p><p><i>"<b>Stay Tuned</b> is the best single-volume history of American broadcasting in print!"</i><br />—<b>Michael C. Keith</b><br /><i>Boston College</i></p>