We live our lives immersed in name brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumours and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel and BMW among others. Explore the mystery of the cocaine content of Coca-Cola, the Hitler-Henry Ford connection and why Bayer is famous for Asprin, but began their journey with Heroin, and how Kellogg's Corn Flakes were crafted to deter sexual arousal. Thoroughly researched, McNabb details first-hand conducted interviews alongside fairly weighed research to present the decisive view of brands histories that you haven't heard of yet.
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A Secret History of Brands cuts through the rumours and urban legends and paints a picture of the true dark history of famous brands.
Produktdetaljer
ISBN
9781473894174
Publisert
2017-09-04
Utgiver
Vendor
Pen & Sword History
Høyde
234 mm
Bredde
156 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
144
Forfatter