Power of Information Networks New Directions for Agenda Setting
Produktdetaljer
Om bidragsyterne
Lei Guo is an assistant professor in the Emerging Media Studies Division of the College of Communication at Boston University. Guo’s research focuses mainly on agenda-setting theory, alternative media, and international communication.
Maxwell McCombs is the Jesse H. Jones Centennial Chair in Communication Emeritus at the University of Texas at Austin and has been a visiting professor annually at the University of Navarra in Spain since 1994. Professor McCombs is internationally recognized for his research on the agenda-setting role of mass communication, and the influence of the media on the focus of public attention.
<p><strong>"Far from being outdated, Agenda Setting theory continues to help explain much of what we experience in a hyper-connected world. Guo and McCombs not only demonstrate that networks deepen the Agenda Setting effect, but also offer a multitude of novel perspectives from other scholars on this exciting new direction in media study."</strong> —<em>Harlen Makemson, Elon University</em></p><p><strong>"This innovative book is a valuable and original addition to the voluminous literature on agenda setting. It includes chapters on the theoretical and methodological foundations of this third level of agenda-setting research by two former students of Maxwell McCombs, as well as case studies using this new approach in political communication and public relations by a wide range of scholars from the U.S. and other countries. It is essential and thought-provoking reading for those interested in agenda-setting research."</strong><em>—David H. Weaver, Indiana University</em></p>
Produktdetaljer
Om bidragsyterne
Lei Guo is an assistant professor in the Emerging Media Studies Division of the College of Communication at Boston University. Guo’s research focuses mainly on agenda-setting theory, alternative media, and international communication.
Maxwell McCombs is the Jesse H. Jones Centennial Chair in Communication Emeritus at the University of Texas at Austin and has been a visiting professor annually at the University of Navarra in Spain since 1994. Professor McCombs is internationally recognized for his research on the agenda-setting role of mass communication, and the influence of the media on the focus of public attention.