Introducing the Collins Modern Classics, a series featuring some of the most significant books of recent times, books that shed light on the human experience – classics which will endure for generations to come.

‘The Das Kapital of the growing anti-corporate movement’ Guardian ‘Just when you thought multi-nationals and crazed consumerism were too big to fight, along comes Naomi Klein with facts, spirit, and news of successful fighters already out there. No Logo is an invigorating call to arms for everybody who wants to save money, justice, or the universe’ Gloria Steinem ‘What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands’ Billy Bragg

30 b/w illus • The average citizen in the West receives three thousand marketing messages every day, all urging them to consume; we will add just one more. • No Logo is an utterly original, unignorable, noisy, controversial rallying point of a book. • this seems to be one of those rare occasions when a book becomes the focal point for a re-definition, a new understanding of the Zeitgeist. • a Top Ten bestseller on amazon.co.uk on first publication. Competition: Value(s);Values;Bad Feminist;Who Rules the World;Capital and Ideology;No One is Too Small;How to Change Everything;How to Avoid a Climate Disaster. Mark Carney;Roxane Gay;Noam Chomsky;Thomas Piketty;Greta Thunberg;Bill Gates