Merchant Preface Acknowledgements List of Illustrations and Tables Notes on Contributors 1 Merchant Cultures: An Introduction  Francisco Bethencourt and Cátia Antunes PART 1: Questions, Approaches and Representations 2 Merchant Strategies for Long Distance Trade in Aristocratic Political Economies  Laurence Fontaine 3 Commercial Practices by New Christian/Jewish Groups and Their Sense of ‘Cultural Identity’, ‘Loyalties’ and ‘Belonging’  David Graizbord 4 Subordinate to Strangers: Thomas Kerridge at Ahmadabad in 1615 and the Limits of Mercantilist Dogma in International Commercial Settings  William Pettigrew 5 Commercial Culture in Contested Spaces  Edmond J. Smith PART 2: The Asian World 6 ‘Indigenous’ Merchant Networks and the English East India Company on the Coromandel Coast in the Seventeenth Century  Radhika Seshan 7 Agents of Empire in Golconda and Bengal: 1630–1757  Rila Mukherjee 8 Doing Business by the Grace of the Shogun: Strategies, Trade Negotiations, and Cross-Cultural (Mis)Understandings in Early Modern Nagasaki  Jurre J. A. Knoest 9 Hindu Mercantile Culture and Practices in Goa, 1750–1818  Noelle Richardson 10 The ‘Way of the Merchant’ in Late Imperial China  Joseph P. McDermott PART 3: The Euro-Atlantic World 11 Apprentices, Sojourners, Expatriates: Southern German Merchants in European Cities, c. 1450–1650  Mark Häberlein 12 Merchant Culture: Holbein’s Triumphs  Francisco Bethencourt 13 Doing Business with One’s Sovereign: Merchant-Banking and Portfolio Management in Habsburg Portugal and the Empire (1580–1640)  Edgar Pereira 14 Religious Freedom and Institutions in Pre-modern Markets: Is Italy’s Case a Guide?  Germano Maifreda Index