This book deals with the activities of the Anglo-Dutch multinational during the war. Given the various threats faced by Unilever during the Nazi period, Ben Wubs argues that it was not self evident that the company would survive the war. Based on research into company sources which were hitherto unavailable, he shows the effect of the war on Unilever as well as the changing conditions in the European food, oil and fats and soap industries. Wubs makes an analysis of the company’s strategy, structure and performance in this period. Simultaneously, it explores the external conditions, which helped the company to survive the war. The author argues that Unilever survived World War II because the group had prepared itself legally well in advance. As a consequence, the company could easily be split in two autonomous parts. Unilever’s highly decentralized operating structure helped the company to survive the ambitious of the Nazi State. The deteriorating war conditions for Nazi Germany eventually worked to the advantage of the company. Besides, Unilever’s innovative attitude helped the company to adapt to completely new conditions of resource allocation.
Les mer
This book ties together business history, the history of the Nazi economic administration and European history. It is relevant to several disciplines, including international relations, economic and business history, European history and political science.
Les mer
Contents, Chapter 1: Introduction, Chapter 2: Unilever in the 1930s, Chapter 3: Univeler and Nazi Germany, Chapter 4: War Preparations, Chapter 5: Business as Unusual, 1939-1941, Chapter 6: A Reichs Commissioner for the Unilever Group, 1941-1945, Chapter 7: London's Calling, 1941-1945, Chapter 8: The Aftermath 1945-1950, Chapter 9: Conclusions, Appendix
Les mer

Produktdetaljer

ISBN
9780415416672
Publisert
2008-06-11
Utgiver
Vendor
Routledge
Vekt
660 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
272

Forfatter

Om bidragsyterne

Ben Wubs is a Researcher at the Erasmus University and Utrecht University engaged in various projects related to Dutch multinationals, the Dutch business system, and the German hinterland.