Peirce's Philosophy of Communication The Rhetorical Underpinnings of the Theory of Signs
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Mats Bergman is Principal Lecturer in Media Culture at Arcada University of Applied Sciences and Postdoctoral Researcher in the Department of Philosophy at the University of Helsinki, Finland.‘Mats Bergman has executed a remarkable feat. He has, at once, offered a lucid exposition of Peirce's theory of signs accessible to those unfamiliar with this theory and a carefully argued, textually substantiated re-interpretation of Peirce's position ... Peirce's Philosophy of Communication makes an extremely important contribution to Peirce no less than communication studies.' - Vincent Colapietro, Liberal Arts Research Professor, Pennsylvania State University, USA
‘Bergman takes a novel approach to the study of Peirce's semeiotic by modeling it as a theory of communication, rather than as an epistemological or logical theory ... In making his case, Bergman provides a comprehensive and exciting review of the critical controversies in Peirce's semeiotic. This is a book not only for those interested in theories of communication, but also those seeking a solid overview of Peirce's theory of signs.' - James Liszka, Professor of Philosophy, University of Alaska Anchorage, USA