"In his book, <i>The Way of the Champion</i>, Jerry Lynch is right on target. he presents specific, practical lessons for mental toughness, leadership and winning like a champion, not only in sports but for the bigger game of life as well." —<b>Coach Dean Smith, University of North Carolina men's basketball, National Champions</b>
"I count Jerry Lynch as a friend who has given me encouragement and information to make a difference in helping myself and athletes reach their potential." —<b>Phil Jackson, coach of three-time World Champion Los Angeles Lakers</b>
"We believe in Dr. Lynch's approach in this book. It is brilliant in its simplicity and rich in content. The principles in this book have definitely helped us to win five national championships." —<b>Coach Bob Hansen, University of California, Santa Cruz</b>
Authors Jerry Lynch and Chungliang Al Huang, using lessons from the The Art of War, as well as other ancient Taoist books such as the I Ching and Tao Te Ching, teach readers to develop the capacities and qualities that make a champion-such as high self-esteem, courage, fortitude, determination, perseverance, tenacity, self-awareness, integrity, the ability to take risks, and the ability to learn from failure.
The emphasis on self-awareness, tactical positioning, and strategic advantage means that practitioners win through inner growth and self-improvement-giving them a universal competitive edge.