Gene Simmons of KISS, multi-hyphenate entrepreneur and master of self-invention, shares his philosophy on power—how to attain it, how to keep it, and how to harness it as a driving force in business and in life.

You deserve to have power. It is yours for the taking. Gene simmons is here to unlock the doors to the temple .Gene Simmons, KISS frontman, multihyphenate entrepreneur, and master of self-invention, shares his philosophy on power—how to attain it, how to keep it, and how to harness it as a driving force in business and in life. As cofounder of KISS, America’s #1 gold-record-awardwinning group of all time, Simmons knows the thrill and seduction of power firsthand. But gold records alone don’t equal power. The decisions you make once you attain a certain level of success are what separate the pretenders from the pantheon.Inspired by Niccolò Machiavelli’s The Prince, Simmons offers his unique take on the dynamics of power in every realm of life, from the bedroom to the boardroom, to the world of rock, celebrity, and social media, to politics. With one-of-akind anecdotes from his life and career, as well as stories from historical and contemporary masters of power, including Winston Churchill, Napoleon Bonaparte, Warren Buffett, Michael Jordon, Oprah, and Elon Musk, Simmons crafts a persuasive and provocative theory on how the pursuit of power drives civilization and defines our lives.The rules of power are changing in today’s fast-paced, hyperconnected world in a way that Machiavelli never could have imagined, and we all need to learn to adapt. Simmons tells readers: Ignore the negatives. Be unrelenting. Rise above the rest. You are the architect of your success.

–PROMOTIONAL JUGGERNAUT: Simmons is one of the most recognisable celebrities in the world and his name has the power to sell books. Simmons speaks regularly to audiences, and he is a regular on CNN, CNBC, Fox News, and more. This book will have Gene’s full and ongoing attention and support with an in-depth media campaign. –LARGE SOCIAL MEDIA PLATFORM & LOYAL FOLLOWING: Simmons has over 800,000 followers on Twitter, 897,000 fans on Facebook, and he is an expert at using social media to promote awareness to his fans. –DISCUSSIONS OF POWER ARE IN THE ZEITGEIST: Given the current political climate, there has never been a better time for a book on power and its uses and abuses, and Simmons’ take on the subject is sure to be provocative. –APPEALING, GIFT-Y PACKAGE: ON POWER will be a hit with Simmons’ fans, with its short length, small trim size, and cloth-like cover.