A science-based, practical and philosophical guide to improving communication and influence. The book has 2 unique points of difference. Firstly, the author uses a series of stories and cartoons to introduce Sam, his 10-year-old Staffordshire Bull Terrier, as his unlikely communications guru. Secondly, he explains how meditation, silence and forgetfulness can be used to create the state from which we can influence powerfully, whilst emphasising the importance of conversations in creating our professional and personal life experience. Throughout, the author provides numerous principles, processes, strategies, tactics and skills for improving our communication and so achieving our desired outcomes.