Preface; Acknowledgments; By Way of Introduction; The Story of the Alphabet; Printing, Paper and Playing Cards; Colophons; Printers Marks; Title Pages: Their Forms and Development; The First Work with American Types; Typographic Debut; Metal-Flowers; The History of the Invention and Progress of the Mysterious Art of Printing &c; Printers As Men of the World; Are Women the Natural Enemies of Books?; Printing Should Be Invisible; The Ideal Book; Extracts from an Investigation into the Physical Properties of Books; Twenty Years After; The Publisher and the Typographer; The Anatomy of the Book: A Symposium; Trade Bookmaking: Complaint in Three Dimensions; What Is a Private Press?; The Trained Printer and the Amateur: and the Pleasure of Small Books; Some Collectors Read; Printing for Love; The Fun and Fury of a Private Press: Some Voyages of The Golden Hind; The Fine Art of Printing; The Typography of William Morris; First Principles of Typography; American Type Designers and Their Work; Typography; Types and Type Design; The Old and the New: A Friendly Dispute between Juvenis & Senex; Paragraphs on Printing; B.R.: Adventurer with Type Ornament; Some Tendencies in Modern Typography; The Amateur Printer: His Pleasures and His Duties; Harsh Words; A Comparison of Calligraphy & Lettering; Typography for the Twentieth-Century Reader; Notes on Modern Printing; Benjamin Franklin: Printer and Publisher; The Book & Job Print; Author and Printer: G.B.S. and R.&R.C.: 1898-1948; On Type Faces for Books; Notes on the Type Faces Used in This Book; Index.