'An astonishing amount of information for educators, other professionals and parents on almost every aspect of technology’s impact on children’s development of "self" and sense of agency. Dr Kucirkova has written a powerful book about the growing impact of technology induced personalization on children and our collective future. The book contains rich information to how children learn that is embedded in context including social science, child development, philosophy and literature. A must read!'

- Barry Zuckerman MD, Boston University School of Medicine, USA,

'Anyone concerned about the impact of technology on their life and the lives of children should rush to read this book. This book will motivate teachers, parents, designers, policy makers, and users of technology to re-examine the implications of personalization in their lives. Drawing on technological advances, research findings, and theoretical insights Kucirkova identifies trade-offs, dilemmas, and paradoxes that deserve our attention. The book gives readers tools for thinking about the interacting factors determining how experiences are personalized. In one example, Kucirkova identifies the trade-offs that ensue when balancing personalization targeted to the individual and pluralization targeted to the overall audience. This distinction arises every time teachers make decisions about whether to assign the same book to their class or to let each student select their own book.'

- Marcia C. Linn, Evelyn Lois Corey Professor of Instructional Science, Graduate School of Education, University of California, Berkeley, USA,