The new edition of The Fairchild Dictionary of Retailing clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays. This comprehensive reference for students and faculty in all retailing and merchandising programs lists terms alphabetically with extensive cross-referencing. Global terms used in the retailing industry, including descriptions of retail market structures of countries around the world are covered. This up-to-date reference book also includes important legislation related to the retail industry, government agencies, and merchandise marts and new terms related to the e-retailing business, with extensive Internet resources.
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Defines terms commonly used in various parts of the retail industry, from retail advertising to merchandising and displays. This dictionary lists terms alphabetically with cross-referencing. It also includes legislation related to the retail industry, government agencies, and merchandise marts.
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Terms from related disciplines such as marketing, advertising, computer science, marketing research, transportation and distribution, and consumer behavior

Produktdetaljer

ISBN
9781563673443
Publisert
2008-10-01
Utgave
2. utgave
Utgiver
Bloomsbury Publishing PLC; Fairchild Books
Høyde
279 mm
Bredde
216 mm
Aldersnivå
UU, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
480

Forfatter

Om bidragsyterne

Rona Ostrow, Lehman College.