'An amazing and perceptive biography.' - Anne Sebba, author of 'That Woman: The Life of Wallis'.
Edward de Bono, polymath, writer, and philosopher, spent his life showing people how to use their brains creatively, to disrupt traditional ideas and ways of doing things. He mixed socially with powerful people, but he never stopped challenging their limited beliefs. He travelled the globe, bringing his lateral thinking techniques to schools, corporations, and leaders in crisis.
Adored by advertising agencies, misunderstood by the media, and mistrusted by academia, De Bono became a household name dominating the field of creative thinking for half a century.
With contributions from de Bono's family, friends and colleagues and Sir Tony Blair.
With contributions from de Bono's family, friends and colleagues and Sir Tony Blair.
Read more
A biography about Edward de Bono, polymath, writer, and philosopher, who spent his life showing people how to use their brains creatively, to disrupt traditional ideas and ways of doing things. He became a household name with his 'lateral thinking', dominating the field of creative thinking for half a century.
Read more
Author biography
Biography of de Bono
Black and white photographs
Book launch in September at the House of Lords.
Publicity campaign and talks at bookstores nationally.
Netgalley promotion
Amazon promotion
Product details
ISBN
9781913641467
Published
2024-09-05
Publisher
Aurora Metro Publications; Supernova Books
Height
198 mm
Width
129 mm
Thickness
20 mm
Age
G, 01
Language
Product language
Engelsk
Format
Product format
Innbundet
Number of pages
256
Author
Foreword by
Contributions by
Edited by