Academics Going Public How to Write and Speak Beyond Academe
Product details
Biographical note
Marybeth Gasman is Professor of Higher Education at the University of Pennsylvania and is Director of the Penn Center for Minority Serving Institutions.
Academics Going Public makes the case for academics to enter the public sphere and simultaneously gives them the tools to do so. This important book helps faculty members who want to become more active on a national scale and would like to move beyond publication in scholarly journals and books. Expert contributors explore how to have a voice about salient higher education issues and engage traditional media, new medias, policymakers, funders, and the general public. Chapters offer best approaches and concrete strategies for diverse audiences, helping faculty have an impact on society by becoming more publicly engaged and writing for broader audiences in more inclusive ways. This critical guide also covers strategies for confronting obstacles academics might encounter along the way and presents tactics for responding to controversy and backlash.
Academics Going Public makes the case for academics to enter the public sphere and simultaneously gives them the tools to do so. This important book helps faculty members who want to become more active on a national scale and would like to move beyond publication in scholarly journals and books.
Chapter 1: Introduction
Marybeth Gasman
Chapter 2: Professors and the Press
Scott Jaschik
Chapter 3: Writing Opinion Articles
Donald E. Heller
Chapter 4: The Art and Science of Sharing BIG IDEAS in Academic Public Speaking
Terrell L. Strayhorn
Chapter 5: Using Social Media to Promote Scholarship: Amplify, Magnify, Clarify:
Richard J. Reddick
Chapter 6: Crafting an Online Scholarly Identity: Invention and Representation:
Dafina-Lazarus Stewart
Chapter 7: Social Media Use for Survey Distribution
Shonteria L. Johnson, Noah D. Drezner, Jason C. Garvey, & Michael Bumbry
Chapter 8: How to Write an Influential Press Release
Kat Stein
Chapter 9: Handling Hecklers, Controversy, and Backlash
Marybeth Gasman
Chapter 10: Concluding Thoughts
Marybeth Gasman
About the Contributors
Product details
Biographical note
Marybeth Gasman is Professor of Higher Education at the University of Pennsylvania and is Director of the Penn Center for Minority Serving Institutions.