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Tourism Analysis A Handbook

Smith, Stephen
Heftet / 1995 / Engelsk

Product details

ISBN
9780582251601
Published
1995-09-21
Edition
2. edition
Publisher
Taylor & Francis Ltd; Routledge
Weight
453 gr
Height
234 mm
Width
156 mm
Age
U, P, 05, 06
Language
Product language
Engelsk
Format
Product format
Heftet
Number of pages
336

Author
Smith, Stephen

Tourism Analysis A Handbook

Smith, Stephen
Heftet / 1995 / Engelsk
Smith, Stephen
Heftet / 1995 / Engelsk
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Provides practical advice on the use of quantitative techniques used in tourism. Thoroughly revised and updated, the new edition includes new guidelines for domestic and international statistics produced by the World Tourism Organization. The book provides practical tools for both market planning as well as for product assessment, especially regional and environmental planning.
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This handbook offers practical advice and guidance on the use of quantitative techniques and procedures used in tourism planning, marketing, forecasting and analysis.
1. An overview of tourism research. 2. Defining and describing tourism. 3. Collecting data on tourism. 4. Understanding the tourist. 5. Segmenting the tourism market. 6. Forecasting tourism demand and market trends. 7. Selecting a site for business development. 8. Defining the geographic scope of the industry. 9. Describing tourism regions. 10. Shadow prices and non-marketing valuation. 11. Impact and evaluation methods. Appendix.
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  • concentrates on the uses, relationship to other research methods and procedure of 36 of the more important quantitative methods used by tourism planners, researchers and consultants
  • provides an analysis of strengths and weaknesses of each method, providing practical advice on best procedures and potential pitfalls
  • material presented in a clear easy-to-use format
  • well illustrated with international examples throughout
  • new chapter on tourism and and the environment, focussing on the methods for measuring and monitoring tourism sustainability and environmental impacts
  • new edition includes discussion of recent methodological developments, including benefit-cost analysis, questionnaire design and sampling, and the use of secondary data sets
  • ideal text for advanced undergraduates and postgraduates of tourism recreation and leisure studies, planning and business studies taking courses in tourism analysis

 
Read more

Related products

Provides practical advice on the use of quantitative techniques used in tourism. Thoroughly revised and updated, the new edition includes new guidelines for domestic and international statistics produced by the World Tourism Organization. The book provides practical tools for both market planning as well as for product assessment, especially regional and environmental planning.
Read more
This handbook offers practical advice and guidance on the use of quantitative techniques and procedures used in tourism planning, marketing, forecasting and analysis.
1. An overview of tourism research. 2. Defining and describing tourism. 3. Collecting data on tourism. 4. Understanding the tourist. 5. Segmenting the tourism market. 6. Forecasting tourism demand and market trends. 7. Selecting a site for business development. 8. Defining the geographic scope of the industry. 9. Describing tourism regions. 10. Shadow prices and non-marketing valuation. 11. Impact and evaluation methods. Appendix.
Read more

  • concentrates on the uses, relationship to other research methods and procedure of 36 of the more important quantitative methods used by tourism planners, researchers and consultants
  • provides an analysis of strengths and weaknesses of each method, providing practical advice on best procedures and potential pitfalls
  • material presented in a clear easy-to-use format
  • well illustrated with international examples throughout
  • new chapter on tourism and and the environment, focussing on the methods for measuring and monitoring tourism sustainability and environmental impacts
  • new edition includes discussion of recent methodological developments, including benefit-cost analysis, questionnaire design and sampling, and the use of secondary data sets
  • ideal text for advanced undergraduates and postgraduates of tourism recreation and leisure studies, planning and business studies taking courses in tourism analysis

 
Read more

Product details

ISBN
9780582251601
Published
1995-09-21
Edition
2. edition
Publisher
Taylor & Francis Ltd; Routledge
Weight
453 gr
Height
234 mm
Width
156 mm
Age
U, P, 05, 06
Language
Product language
Engelsk
Format
Product format
Heftet
Number of pages
336

Author
Smith, Stephen

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