While broadcast news struggles to attract young audiences, political comedy is becoming more and more popular. To understand this popularity, this thesis explores audience engagement in political comedy among Swedish young adults – focussing on how it encourages citizenship, both in the political and the cultural sense. By applying a contextualising, qualitative audience approach, the study considers the generic qualities of contemporary political comedy, how the audience defines and values it, and how this connects to identity and citizenship. The results indicate that political comedy is an important emerging space for political communication. Particularly, political comedy engagement answers to some of the uneasiness and uncertainties facing today’s young adult citizens: by inviting, representing, and valuing both critical and emotional investment.
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While broadcast news struggles to attract young audiences, political comedy is becoming more and more popular. To understand this popularity, this thesis explores audience engagement in political comedy among Swedish young adults – focussing on how it encourages citizenship, both in the political and the cultural sense. By applying a contextualising, qualitative audience approach, the study considers the generic qualities of contemporary political comedy, how the audience defines and values it, and how this connects to identity and citizenship. The results indicate that political comedy is an important emerging space for political communication. Particularly, political comedy engagement answers to some of the uneasiness and uncertainties facing today’s young adult citizens: by inviting, representing, and valuing both critical and emotional investment.
Read more
Product details
ISBN
9789176238950
Published
2016-08-15
Publisher
Vendor
Media-Tryck
Weight
482 gr
Height
220 mm
Width
155 mm
Thickness
15 mm
Language
Product language
Engelsk
Format
Product format
Heftet
Number of pages
256
Author