The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches.
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The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches.
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1. Introduction; Tom Watson
2. What In The World Is Public Relations?; Tom Watson
3. Problems Of Public Relations Historiography And Perspectives Of A Functional-Integrative Stratification Model; Günter Bentele
4. 'Where The Quiet Work Is Done': Biography In Public Relations; Margot Opdycke Lamme
5. Where Is Public Relations Historiography? Philosophy Of History, Historiography And Public Relations; Jacquie L'etang
6. Historiography (And Theory) Of Public Relations History; Stefan Wehmeier
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Product details

ISBN
9781137404367
Published
2015-06-11
Publisher
Palgrave Macmillan; Palgrave Macmillan
Height
216 mm
Width
140 mm
Age
Research, P, 06
Language
Product language
Engelsk
Format
Product format
Innbundet

Edited by

Biographical note

Tom Watson is Professor of Public Relations in the Media School at Bournemouth University, UK. He is also Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.