Contains a case collection of companies and countries. In this title, 60 per cent of the cases are non-US based firms. Companies in Australia, Hong Kong, China, Mexico, South American, India, South Africa and Europe are featured as case studies.

Section I. INTRODUCTION Unit 1. The Globalization Process 1-1 CEMEX (A) 1-2 CEMEX (B) Section II. GLOBAL COMPETITIVE STRATEGIES IN TRANSITION Unit 2. From International to Global Competition 2-1 Pneumatiques Michelin IA 2-2 Pneumatiques Michelin IB 2-3 Pneumatiques Michelin II Unit 3. Global Competition in Fragmented Sectors 3-1 Heineken N.V. 3-2 Heineken - Organizational Issues 3-3 Haagen Dazs and the European Ice-Cream Industry Unit 4. Global Expansion in Service Industries 4-1 Egon Zehnder International: Asian Expansion 4-2 Kenny Rogers Roasters in China (A) 4-3 ENDESA-Chile Unit 5. Global Strategy in Entrepreneurial Firms 5-1 The Australian Motorcycle Company 5-2 ISS - International Service System A/S 5-3 The Acer Group: Building an Asian Multinational Section III. MANAGING THE GLOBALIZATION PROCESS Unit 6. Market Entry Strategies and Managing Political Risks 6-1 Enron Development Corporation 6-2 Deng's Legacy: China On-Line 6-3 PaintCo Brasileira Ltda. Unit 7. Alliances, Partnerships and Acquisitions 7-1 Northrop Grumman and the Advanced Technology Transit Bus System 7-2 FIAT and Peugeot's Sevelnord Venture (A) 7-3 General Electric & SNECMA (A) 7-4 Electrolux: The Acquisition and Integration of Zanussi Unit 8. Network Organizations and E-business 8-1 Nexia International 8-2 PixTech 8-3 Aspect Development, Inc. (A) Section IV. MANAGING GLOBAL OPERATIONS Unit 9. Managing the Global Marketing Function 9-1 Procter & Gamble Europe: Ariel Ultra's European Strategy 9-2 Hewlett-Packard Global: Account Management (A) Unit 10. Managing the Global Finance Function and Risks 10-1 China Southern Airlines 10-2 SouthGold Unit 11. Managing Global Manufacturing and Logistics 11-1 BOK Fibers International 11-2 BMW: Globalizing Manufacturing Operations Unit 12. Managing Research, Knowledge and New Product Development 12-1 Salomon: Strategic Entry into the World Snowboard Market 12-2 Nestle S.A. 12-3 Managing Knowledge at Booz-Allen & Hamilton Unit 13. Managing People in the Global Company 13-1 Federal Express, Inc. (A) 13-2 Federal Express, Inc. (B) 13-3 Nizhlak: The Top Management Team 13-4 Ciba-Geigy - Management Development Section V. SYNTHESIS AND INTEGRATION Unit 14. Organizational and Strategic Redirection 14-1 AB Thorsten (1) 14-2 Henkel Asia-Pacific 14-3 Alfa Laval Agri (A) 14-4 Rank Xerox (A)