In this Section: 1) Brief Table of Contents 2) Full Table of Contents   1) Brief Table of Contents   Part 1: Starting   Overview of Public Speaking Chapter 1: Getting to Know Your Audience and Situation Chapter 2: Selecting Your Purpose and Topic   Part 2: Researching   Chapter 3: Locating Support Materials Chapter 4: Selecting and Testing Support Materials   Part 3: Creating   Chapter 5: Outlining Your Speech Chapter 6: Organizing the Speech Body Chapter 7: Introducing and Concluding Your Speech   Part 4: Presenting   Chapter 8: Using Language Successfully Chapter 9: Delivering Your Speech Chapter 10: Using Presentation Aids   Part 5: Listening and Evaluating   Chapter 11: Listening Chapter 12: Evaluating Speeches   Part 6: Speaking to Inform   Chapter 13: The Informative Speech   Part 7: Speaking to Persuade   Chapter 14: Tools for Persuading Chapter 15: The Persuasive Speech   Part 8: Speaking on Special Occasions   Chapter 16: Speeches for Special Events   2) Full Table of Contents   Part 1: Starting   Overview of Public Speaking How public speaking helps you Be a successful public speaker Overcome a fear of speaking Face your fear head on Learn techniques that work for you Practice, practice, practice Be an ethical public speaker The process of communicating The creative process for public speaking Using the steps in this book   Chapter 1: Getting to Know Your Audience andSituation What you need to know about your audience Traits to investigate Personal traits Psychological traits Social traits What you need to know about the situation Locate information Adapt to your audience   Chapter 2: Selecting Your Purpose and Topic Select a topic Narrow your topic Construct a working outline   Part 2: Researching   Chapter 3: Locating Support Materials The Internet Using the Internet to access libraries The library On the Internet and in libraries Interviews Surveys Take good research notes   Chapter 4: Selecting and Testing Support Materials Types of support materials Choose types of sources Evaluate support materials Use materials effectively Cite sources orally   Part 3: Creating   Chapter 5: Outlining Your Speech Why you need an outline   Parts of an outline Create an outline Types of outlines Link your speech parts Cite sources in your outline   Create a source page   Chapter 6: Organizing the Speech Body Organizational strategies Make a speech out of a strategy   Chapter 7: Introducing and Concluding Your Speech What an introduction should do Attention-getters Organizing an introduction What a conclusion should do “WOW” statements Organizing a conclusion   Part 4: Presenting   Chapter 8: Using Language Successfully What makes language important Use language effectively   Chapter 9: Delivering Your Speech Elements of vocal delivery Elements of physical delivery Methods of delivery Preparing for an extemporaneous speech   Chapter 10: Using Presentation Aids Types of presentation aids Determine what presentation aids you need Methods for displaying aids Crafting an effective aid Presentation software Using aids successfully   Part 5: Listening and Evaluating   Chapter 11: Listening The process of listening   Types of listening What can prevent listening Help your audience listen   How you can listen more effectively   Chapter 12: Evaluating Speeches Why evaluation is important Evaluating speeches Who evaluates your speech   Part 6: Speaking to Inform   Chapter 13: The Informative Speech The process for informative speaking   What informative speaking is   Choose and research an informative topic Construct an informative outline   Organize an informative speech Present or evaluate an informative speech   Part 7: Speaking to Persuade   Chapter 14: Tools for Persuading What a persuasive speech should do Traditional appeals Modern appeals Parts of an argument Types of arguments Faulty arguments   Chapter 15: The Persuasive Speech The process for persuasive speaking   Choose and research a persuasive topic Construct a persuasive outline   Organize a persuasive speech Present or evaluate a persuasive speech   Part 8: Speaking on Special Occasions   Chapter 16: Speeches for Special Events The process for special occasion speaking   Special occasion speech purposes Writing a special occasion speech Types of special occasion speeches

PERSONALIZE LEARNING WITH MYSPEECHLAB MySpeechLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. The Pearson eText lets students access their textbook anytime, anywhere, and any way they want—including listening online or downloading to iPad. MediaShare: A comprehensive file upload tool that allows students to post speeches, outlines, visual aids, video assignments, role plays, group projects, and more in a variety of formats including video, Word, PowerPoint, and Excel. Structured much like a social networking site, MediaShare helps promote a sense of community among students. Uploaded files are available for viewing, commenting, and grading by instructors and class members in face-to-face and online course settings. Integrated video capture functionality allows students to record video directly from a webcam to their assignments, and allows instructors to record videos via webcam, in class or in a lab, and attach them directly to a specific student and/or assignment. In addition, instructors can upload files as assignments for students to view and respond to directly in MediaShare. Grades can be imported into most learning management systems, and robust privacy settings ensure a secure learning environment for instructors and students. MyOutline provides step-by-step guidance and structure for writing an effective outline, along with a detailed help section to assist students in understanding the elements of an outline and how all the pieces fit together. Students can download and email completed outlines to instructors, save for future editing or print — even print as note cards. Instructors can choose from our templates or create their own structure for use. Interactive videos provide students with the opportunity to watch and evaluate sample speeches, both student and professional. Many videos are annotated with critical thinking questions or include short, assignable quizzes that report to the instructor’s grade book. Professional speeches include classic and contemporary speeches, as well as video segments from communication experts. Online self assessments including the PRCA-24 and the PRPSA, as well as Pre- and Post-tests for each chapter provide students with opportunities to assess and confirm their comfort level with speaking publicly, and their knowledge of the material in the course. The tests generate a personalized study plan for further assessment and focus students on areas in which they need to improve. Instructors can use these tools to show learning over the duration of the course. Class Preparation Tool collects the very best class presentation resources in one convenient online destination, so instructors can keep students engaged throughout every class. IMPROVE CRITICAL THINKING A unique chapter on “Evaluating Speeches” (Chapter 12) teaches students how to evaluate and critique their own work and that of others. Learning objectives for each chapter are based on the outcomes described in Part One of “Speaking and Listening Competencies for College Students” by the National Communication Association. The research chapters in Part 2 are based on how students do research.  The coverage emphasizes how to evaluate digital and print sources and cite them orally and in written form. ENGAGE STUDENTS Designed for easy use and navigation, the text includes color-coded parts, process charts, and blue cross-references to help students quickly find answers to questions they have while developing their speeches. Visuals are paired with detailed explanations to provide students with an overview of the material and encourage further reading. Diverse examples of varying lengths are used extensively throughout the text.  Examples come from student, community, business, historical, political, special occasion, and other speaking situations, and many of the examples are annotated. Confidence-building is emphasized with a section in the Overview on overcoming apprehension and continued in blue “Confidence Booster” sections throughout the text to help students deal with their fears and be well-prepared. Extensive use of checklists gives students practical tools to help create and evaluate their speeches. Tip boxes provide useful information and advice along the way. Chapter headings are in question-and-answer format to provide clear answers to commonly asked questions. Chapter 10, “Using Presentation Aids,” takes full advantage of the visual design of the text to explain and showcase the variety of presentation aids available to students today. APPLY ETHICS Maintaining ethics at every stage is emphasized, building from the Overview material on ethics and avoiding plagiarism and continued in “Practicing Ethics” sections integrated into each part of the speech process. SUPPORT INSTRUCTORS The outstanding supplements package supports a wide range of instructional settings including small discussion groups, large lecture halls, and online or Web-based courses. Given the visual nature of this text, the Instructor’s Manual includes many suggestions for incorporating visual elements from the book and multimedia resources, and the Test Bank offers visual essay questions that require students to evaluate and discuss key visual elements from the book.  PowerPoint Presentations are available for every chapter. In addition to providing key concepts and select art from the book, these presentations bring the book’s exciting, visual presentation to life with pedagogically valuable animations as well as detailed instructor notes. Create a Custom Text – For enrollments of at least 25, create your own textbook by combining chapters from best-selling Pearson textbooks and/or reading selections in the sequence you want. To begin building your custom text, visit www.pearsoncustomlibrary.com. You may also work with a dedicated Pearson Custom editor to create your ideal text—publishing your own original content or mixing and matching Pearson content. Contact your Pearson Publisher’s Representative to get started.