"Sneak peek" appearance at 2016 Winter Institute, w/ samples in galley room National review copy mailing = 500+ copies to US media / bloggers / influencers Heavy focus on NPR / TV broadcast media; pitching as perfect Christmas story that satisfies low-, middle-, and high-brow tastes Seth-designed posters for distribution to bookstores Promotion targeting niche markets (Seth collectors, comic stores, gift stores)

Halloween might seem like the spookiest time of year, but Charles Dickens, H.G. Wells, and Edith Wharton felt otherwise. They were among the many authors who set their scariest stories during the dark and shivering days of — yes, Christmas. Biblioasis is thrilled to announce a new series of beautifully illustrated, collectible books that share these classic Christmas ghost stories with readers across North America. Seth, our world-famous and beloved cartoonist, will design and illustrate each book in his own inimitable way. Trimmed to fit the coziest stocking, they're specifically made for placement beside the registers of the finest bookstores. Entering the 2016 Christmas season with Charles Dickens' "The Signalman," and A.M. Burrage's "One Who Saw," and three other titles, the series will continue with four to five new books each year.