Produktdetaljer
Om bidragsyterne
Tom Watson is a journalist, media critic, entrepreneur, and blogger with a twenty-five year professional career that includes the cofounding of two companies and several popular online publications, bylines in more thana dozen major newspapers and magazines, and a history of innovation in media technology and online communities.For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers.
- Tracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networks
- Reveals the extraordinary influence of online social networks-in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes
From Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects like Kiva, Change.org and DonorsChoose, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.
Foreword.
Acknowledgments.
Introduction.
Chapter 1: Lost in the Flood: Wired Causes Rise.
Chapter 2: Friending for Good: The Facebook Philanthropists.
Chapter 3: Signing up to Fight Evil: The Network Acts.
Chapter 4: Portfolios for Change: Peer-to-Peer Philanthropy.
Chapter 5: Defi ned by Causes: The Public Lives of Millennials.
Chapter 6: From the Bottom Up: "The Order Is Rapidly Fading".
Chapter 7: Spare the Paperwork: The Quick Rise of Flash Causes.
Chapter 8: Heralds of Change: Giving Goes Open Source.
Chapter 9: Aspiration and Activism: Armies of Online Leaders.
Chapter 10: Distributing the CauseWired Future.
Websites.
Further Reading.
Notes.
Index.
"In CauseWired, Tom Watson has written the seminal book on peer-to-peerphilanthropy and its counterpart movements in politics and branding."
—Charles Best, founder, DonorsChoose.org
"Whether you're a net-native college student or a geezer like me, CauseWired is required reading if you want to understand the future of activism and engagement."
—Mario Morino, Chairman, Venture Philanthropy Partners
"CauseWired is a cogent analysis of the past, current, and future of online activism and fundraising using social networking tools. It's the perfect book to hand an executive director or board member or communications VP."
—Beth Kanter, coauthor, The Networked Nonprofit
"Watson demonstrates how individuals are using digital outlets and tools to explore how we may each act to impact the critical events of our day. His engaging writing style and breadth of perspective help us see not only what is happening today, but what will happen in the years to come."
—Jed Emerson, founder, Blended Value Group
"If you don't want to be left behind in our new wired society—or if you're already behind—this book is a must-read! Tom Watson has produced what could be a marketing bible for the field of philanthropy and a primer for individuals who want to help change the world."
—Judy Miller, Director, Hilton Humanitarian Prize
For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. CauseWired showcases wired causes in action—from Facebook causes and campaigns on Twitter to startups like Kiva, DonorsChoose, and Change.org. It covers the massive societal impact of online social networks in raising money for charity, changing the political climate, electing candidates, and raising consciousness for causes, from the local to the global.