BULL is the inside story on the people with all the money and none of the morals. It s packed with smart ideas and has more twists at the end than a pig. With a style both utopian and blackly cynical, Rushkoff once again nails the zeitgeist before it happens. - Grant Morrison<p></p>A comic-satirical narrative of ideas, Bull is delivered in the lucid, energetic and accessible style of Rushkoff's non-fiction - Independent<p></p>In Jamie Cohen, Rushkoff has created a protagonise who is a wonderful combination of Heinz Wolff, Woody Allen and one of John Grisham's fresh-faced heroes. Bull is consistently inventive. Rushkoff has investigated the changing value of technology and in the process produced a compassionate, funny, human tale set in the most unlikely of environments - Independent on Sunday<p></p> Douglas Rushkoff is one of the great thinkers, and writers, of our time - Dr. Timothy Leary