<p><strong>'To understand how people deal with risk, you have to begin with the psychology of risk. To understand the psychology of risk, you have to begin with the work of Paul Slovic. This book is fundamental: Anyone concerned with risk in any of its various and shifting forms absolutely must read it.'</strong> <strong>- </strong><em>Dan Gardner, author of Risk: The Science and Politics of Fear</em></p><p> <strong>'No one has done more to increase our understanding of perceived risk than Paul Slovic. This book provides a compilation of much of Slovic's recent research on the determinants of risk perceptions. The research focus is on two thought-provoking ideas. First, it is argued that risk perceptions often follow quick (and often unconscious) like or disliking affective judgments rather than risk perceptions leading to the liking or disliking of an activity. Second, it is argued that perceptions of risk are, at least in part, determined by cultural worldviews. Again, the idea is that 'facts' and 'values' both determine risk perceptions in ways not previously understood. Beyond the determinants of risk perceptions this book also discusses the important implications of the psychology of risk perceptions for government policies to regulate hazardous activities. Once again Paul Slovic has demonstrated why he has long been the leading thinker dealing with perceived risk.'</strong><em><strong> </strong>- John W. Payne, The Joseph J. Ruvane, Jr. Professor of Business, Fuqua School of Business, Duke University, USA </em></p><p><strong>'Slovic provides a unique account of our current understanding of risk perception, one which will be invaluable for all students of the relationship between feeling and cognition in risk decision-making and communication.'</strong> <strong>- </strong><em>Professor Glynis M Breakwell, Vice-Chancellor, University of Bath, UK </em></p><p><strong>'Given the risks we face as a species, the risks of getting risk 'wrong' are too great. Understanding how we perceive risk is the first step toward making healthier choices for ourselves and our society. This is an important book, at a critical time, and should be high on every policymaker's reading list.'</strong> <em>- David Ropeik, author of 'How Risky Is It, Really? Why Our Fears Don't Always Match the Facts' </em></p><p><strong>'The book would be very useful for anyone who is concerned with any aspect or type of risk study and would like to have the overall and complete information on the factors governing risk and of decision making in general, a must read this book.'</strong> <em>- International Journal of Performability Engineering</em></p><p><strong>'Ultimately, the book’s contribution to homeland security and emergency management scholars and practitioners lies in the fact that it raises our awareness of the many ways of viewing risk. It challenges us to contemplate the multifaceted elements of risk, the ways in which we perceive it, and the decisions we make in response to it.'- </strong><em>Nicholas V. Cagliuso Sr., Journal of Homeland Security and Emergency Management </em></p>