Introduction: Early-Career Academics' Perspectives on Asian Perceptions of the EU, Natalia CHABAN and Martin HOLLAND Section I: Normative, Economic and Political Visions of the EU Before the Eurozone Souvereign Debt Crisis Chapter 1: The European Union, Human Rights and Burma/Myanmar: Stakeholders’ Perceptions in Southeast Asia, Clara PORTELA Chapter 2: Chinese Perceptions: An Exploration into the Non-material Underpinning of Sino-EU Trade Relations, Pim VAN LOON Chapter 3: What Shapes Perceptions of the EU in China? Discrepancies Between Media Representation and Public Perception, LI Zhang Chapter 4: Political Visions and Stakeholders' Perception: Ideals, Truths and Challenges of the ASEM Process, Alessandra BROVELLI Chapter 5: It Takes Two to Tango: Who Dances on the ASEM Stage?, LAI Suet-yi Chapter 6: Perceptions and Misperceptions: Images of the European Union in India, Rajendra K. JAIN and Shreya PANDEY Section II: Asia’s Perceptions of the EU after the Outbreak of the Eurozone Souvereign Debt Crisis Chapter 7: Challenging the EU’s Economic Roles? The Impact of the Euro zone Crisis on EU Images in China, LAI Suet-yi and LI Zhang Chapter 8: Is FTA for ‘Up Closer and Personal?’ Reflections on Media and Public Views on the EU in Korea, Sung-Won YOON Chapter 9: Potential Still Untapped: Japanese Perceptions of the European Union as an Economic and Normative Power, Paul BACON Chapter 10: Indian Elites and the EU as a Normative Power, Rajendra K. JAIN and Shreya PANDEY Chapter 11: Who Acts for the EU before and after the Lisbon Treaty? The View Through the Media in Singapore and Thailand, Loke Hoe Yeong and YEO Lay Hwee Section III: Asia in the Eyes of Europe – Before and After the Crisis Chapter 12: Asia Through the Eyes of Spain: Spanish Youth Perceptions on Asia-Pacific, María CUIÑAS INSUA Chapter 13: European Perceptions of Asian Regionalism: The Role of Multilateralism in Europe’s Image of Asia, Sebastian BERSICK