<p><em>"</em><em>Geoffrey Beattie has written a remarkable book. He tells the story of his early life in Belfast, as he presents his new research into prejudice’s unconscious aspects. This combination of the autobiographical and the academic results in a work that is always fascinating, deeply felt and beautifully written." -</em> <strong>Michael Billig, Professor of Social Sciences, Loughborough University<em> </em></strong><em> </em></p><p><em>"An up-to-date, revealing, provocative and (in several places) personal book – it is timely, important and elegantly stated. The writing is appealing, clear, direct, sometimes poetic, definitely approachable, and hard to put down." -</em> <strong>David McNeill, Department of Psychology, University of Chicago </strong></p><p><em>"Beattie uses his own inimitable blend of laugh-out-loud humour and expert observation to weave his way through this most difficult of subjects. His use of fascinating personal experience of bias, set in the context of psychological academic study, offers an intriguing new perspective on how we view our own attitudes and those of others. Unique in its approach, this is an outstanding and seminal piece of work." -</em> <strong>Zoe Wood, Head of Research, Idox Information Solutions</strong></p><p><em>"Using his own personal life experience adds a different dimension to this book - it feels like you are been taken on a journey of self-discovery that makes you question yourself more than you perhaps have in the past." -</em> <strong>Patrick Johnson, Head of Equality and Diversity, University of Manchester</strong></p><p><em>"A clear and comprehensive book that makes a major contribution to the fields of social and applied psychology, education and sociology. The text should also be of considerable value to policy makers in the domain of employment decisions and education."-</em> <strong>Doron Cohen, School of Psychological Sciences, The University of Manchester</strong></p>

<p><em>"Beattie skillfully weaves together personal narratives with stringent assessments of discriminatory behavior. This is a book for anyone interested in issues of diversity and the impact of prejudice. Summing Up: Highly recommended. All readers." -</em> <strong>D. J. Winchester, Yeshiva University, USA, in <em>CHOICE</em></strong></p><p><em>"An Intriguing book which holds the reader's attention. ... A convincing account of the importance of psychological research in understanding a phenomenon which has very real, and often devastating effects on the life chances of people in stigmatised social groups." -</em> <strong>Eona Bell, London School of Economics and Political Science, UK, in the <em>LSE Review of Books </em></strong></p><p><em>"</em><em>Geoffrey Beattie has written a remarkable book. He tells the story of his early life in Belfast, as he presents his new research into prejudice’s unconscious aspects. This combination of the autobiographical and the academic results in a work that is always fascinating, deeply felt and beautifully written." -</em> <strong>Michael Billig, Professor of Social Sciences, Loughborough University, UK </strong><em> </em></p><p><em>"An up-to-date, revealing, provocative and (in several places) personal book – it is timely, important and elegantly stated. The writing is appealing, clear, direct, sometimes poetic, definitely approachable, and hard to put down." -</em> <strong>David McNeill, Department of Psychology, University of Chicago, USA</strong></p><p><em>"Beattie uses his own inimitable blend of laugh-out-loud humour and expert observation to weave his way through this most difficult of subjects. His use of fascinating personal experience of bias, set in the context of psychological academic study, offers an intriguing new perspective on how we view our own attitudes and those of others. Unique in its approach, this is an outstanding and seminal piece of work." -</em> <strong>Zoe Wood, Head of Research, Idox Information Solutions</strong></p><p><em>"Using his own personal life experience adds a different dimension to this book - it feels like you are been taken on a journey of self-discovery that makes you question yourself more than you perhaps have in the past." -</em> <strong>Patrick Johnson, Head of Equality and Diversity, University of Manchester, UK</strong></p><p><em>"A clear and comprehensive book that makes a major contribution to the fields of social and applied psychology, education and sociology. The text should also be of considerable value to policy makers in the domain of employment decisions and education."-</em> <strong>Doron Cohen, School of Psychological Sciences, The University of Manchester, UK</strong></p><p><em>“Beattie tackles an age-old issue that has baffled and captured much social psychological research and work. Revisiting concepts such as implicit and unconscious attitudes, the book attempts a re-engagement of prejudice’s content and context.”</em><strong> -Peace Kiguwa, PhD, Department of Psychology, University of Witwatersrand, Johannesburg</strong></p>