Produktdetaljer

ISBN
9780071103329
Publisert
2006-11-01
Utgave
7. utgave
Utgiver
Vendor
McGraw Hill Higher Education
Aldersnivå
UU, 05
Språk
Product language
Engelsk
Format
Product format
Heftet

Om bidragsyterne

Robert Hisrich is Mixon Chair and Professor of Marketing and Policy Studies at the Weatherhead School of Management at Case Western Reserve University. He received a Ph.D. in marketing and finance from the University of Cincinnati. Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.